OFfside NY, commercial

Produced and Directed by Kevin Choi & @mixlab_atelier

Drawing from collegiate prep and heritage sportswear, the photography and video commercial reimagines football uniforms through a lifestyle lens, pairing it with classic tailoring with Adidas footwear, and minimal scenery.

In this body of work, the art direction was to adopt an editorial aesthetic using dramatic Rembrandt lighting, and a 16mm wide angle lens to dramatize the clothing from Offside NY. The art direction was to create Offside NY’s jersey collection by creating deep shadows.

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