Where the weekend begins.
Saturday Football
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Saturday Football is a soccer clothing brand that sits between vintage sportswear, streetwear, and nostalgia-driven fashion. The brand positions itself around the idea that soccer is more than a sport — it is a lifestyle, a community, and a connection to different eras of the game.
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I paired authentic football viewing environments, from pubs to cafés, with an editorial fashion approach to create a connection between place, culture, and clothing. The imagery explores nostalgia through a contemporary lens, capturing how younger generations experience football through both physical spaces and digital platforms.
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Photographs, and social media video ads for Saturday Football’s marketing campaign.
Where the Weekend Begins.
Every Saturday has its own ritual. This photography and video campaign for the soccer clothing brand Saturday Football celebrates the moments before kickoff—friends gathering, city streets waking up, breakfast, pubs filling up, and football becoming the rhythm of the weekend. I worked across art direction, photography, and visual storytelling to capture the culture surrounding the game as much as the game itself.
In the pub
A study of football culture through its most familiar setting. Blending fashion, atmosphere, and storytelling, this chapter explores the spaces where the game’s identity is shaped off the pitch
